Creating value
Good urban design creates enormousadditional value. Commercial valuehelps to enable social and environmentalvalue. In turn they enhance financialvalue, creating an upward cycle ofdynamic, successful communities wherepeople enjoy living, working and playing.That is the goal of place-making.
Making a masterplan is a crucial step in place-making,and the public realm is its most important element. It is theconnective glue that knits the site into its surrounding area,and establishes a sequence of spaces and places whichsupport different sorts of activities. The network of publicspaces normally outlast several generations of buildings,so getting it right is essential.
By supporting various activities these spaces start toestablish the use and size of the buildings which frontthem. Matching the right use with the right space, andflow of people through it, is fundamental to creating value.
The uses and sizes of each building plot also need tosuit development and construction criteria. Flexibility inthe phasing of construction makes them deliverable ina sequence that can fit into fluctuating economic, politicaland social factors.