Smithfield Masterplan 

Smithfield is now a truly mixed-use destination of regional significance that will play an increasingly important role in the continued growth of the city

Richard Ingham, Partner at Genr8

Client  Genr8
Location  Stoke-on-Trent
Completion  2020
Cost  £200m


  • RIBA stages 1-6
  • Architectural design
Smithfield Masterplan
Smithfield Masterplan

We were appointed to design a masterplan for Smithfield, Stoke to incorporate a multi-phase build-to-rent scheme and viable future office development proposals, as well as retail strategy and associated phasing strategies, working closely with Stephenson studio who have designed a Hilton Garden Inn, currently on site, and Planit IE landscape designers.

The scheme introduces a new accommodation type to the Stoke property market that will promote city centre sustainable living. The brief from our client Genr8 was to develop a scheme of 277 build-to-rent sector residential apartments with a large welcoming lobby, postal room, cycle storage, co-working space, bookable function rooms with kitchen spaces, a roof terrace with BBQ facilities and a private, landscaped courtyard, creating a vibrant community and rental living experience.

High-quality, with modern and robust finishes, these apartments have been designed with energy efficiency and low running costs in mind. Retail and leisure units are feature at ground floor and lower ground levels.

Our build-to-rent development is part of the creation of a wider new mixed-use district, incorporating residential and office space, hotel and restaurants along with a new central public square and pedestrian boulevard.

We are currently on site with the first phase of 151 build-to-rent apartments which is due to complete in November 2019.

Smithfield Masterplan